Published on 19 September 2026 · Updated on 6 November 2026 · 4 min read
When are espresso machines cheapest?
On 20 October 2026 I bought my Sage Barista Express Impress at bol for €639. A week earlier, the same machine was still €739 there. The short answer to the question in the title: often around Black Friday and at a model change, but it differs a lot per machine. That is why you are best off following the price yourself. With espressodeal you can see what a good price is for the machine you want to buy, and whether an offer really is a discount.
Black Friday and the holidays
Most shops announce offers around Black Friday and the holidays, coffee machines included. How far an offer is a real discount is not always easy to find out. From the price history of the different coffee machines, you can decide for yourself whether it is a real discount.
After the holidays there is often another round of offers from shops that want to clear any remaining stock. The same applies here: look at the price history and do not be distracted by the word offer or a high recommended retail price.
How do you make sure you pay the best price for your coffee machine?
- Follow the price of the coffee machine from before November, so you know whether a drop is real.
- Always compare the price over time: look at the last month or months, not at a recommended retail price that is quoted.
- Set a price alert, and you will hear automatically when the price of your coffee machine drops. You only get a new alert when the price is lower than at your previous alert.
Why the recommended price tells you little
The “was” price (also called the recommended retail price) is often the shop’s own reference price. Under the rules, the “was” price has to be the lowest price the shop charged in the past 30 days. If it is not, the offer is misleading.
Even so, in past years there has been more than one stunt with “offers” that made the discount look big through a higher recommended price. It feels like an offer, but it is not. On top of that, such a price usually refers to what the shop once asked for the product, and nothing more than that.
Model changes
When a maker releases a successor, the shop usually wants to clear the old model, which can lead to a lower price for the old model. That happens often, but not always. And how much cheaper the old model gets cannot be said with certainty either; it differs case by case. In these cases, always compare the specifications of the old and the new model to decide for yourself whether the discount is worth it against any new features or designs.
When comparing, look at the type number, not the name. It happens now and then that a successor is sold under the same name. The Jura E6, for example, is on espressodeal twice: the E6 (EC) is the previous generation, the E6 (ED) the current one. Names also tend to look alike, and it is not always easy to tell what the differences are.
When waiting pays
Especially for the more expensive coffee machines, waiting for offers pays. That is mainly because their prices are higher, so the discounts are usually higher in absolute terms too. In no hurry to buy a new coffee machine? Then waiting can save you a fair amount of money.
With my own Impress, waiting a few days saved €100. And with more expensive machines it can move even more: the Jura J8 twin dropped from €1999 to €1563 in two days in early November.
I have been measuring the prices on espressodeal since mid-September 2026. For newly added machines, the measurement starts on the day they appear on the site.